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    International Marketing by Philip R. Cateora
    The Cross Cultural Selling & Marketing Syllabus
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    Week 1
    Research, Trends and Reports in Cross Culture Selling & Marketing - A Global Perspective
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    Class Session 2
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SPRING 2026 COURSES
  • SHARED
  • H&SC
  • T&HM
  • ACADEMIC SUPPORT
  • ARCHIVED
  • ARCHIVED 2025A
BACHELOR PROGRAMS
  • (BA)TOURISM & HOSPITALITY MANAGEMENT
MASTER PROGRAMS
  • SHARED
  • HEALTH & SOCIAL CARE MANAGEMENT
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  • TOURISM & HOSPITALITY MANAGEMENT
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    Cross Cultural Selling & Marketing

    • Teacher: David Hailstones
    • Teacher: Hongyu (Henry) Xie
    Skill Level: Beginner

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