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Digital Tourism and Hospitality (JAN-ARCHIVED)
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General
Syllabus - Digital Marketing
Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing (Dave Chaffey, PR )Smith)
Digital Marketing Integrating Strategy and Tactics with Values (Ira Kaufman Chris Horton)
Assignment - Digital Marketing - DEADLINE 15 December 2023 11:59pm
Announcements
Topic 1
Session 1 - Lecture Slides
S01 Metaverse as a disruptive technology revolutionising tourism management
S01 Digital Disruption beyond Uber and Airbnb—Tracking the long tail of the sharing economy
Topic 2
S02 Exploring Big Data Applied in the Hotel Guest Experience
Session 2 - Lecture Slides
Topic 3
S03 The Relationship Between Content Marketing and e-promotion e-wom and intention to book hotel rooms in Thailand
Session 3b - Lecture slides
Buyer Persona
Topic 4
S05 Euromonitor 10 top consumer trends 2023
S05 The Influence of Consumers Information Search Behavior on Purchase e Decisions for Experience
Session 2 (continuation) and 3 lecture slides
S06 The Impact of Social Media Content Marketing (SMCM) towards brand health
Topic 5
Session 4- Lecture slides
Case Study - Digital marketing strategy for Accor Group
Topic 6
S07 Are all online hotel prices created dynamic - an empirical assessment
S07 Duetto How to drive more profitable revenue
Fundamentals of Google Analytics
Session 5 - Lecture slides
Topic 7
S08 customer lifetime value-data
S08 Data mining for the online retail industry - a case study of RFM model based customer segmentation
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SPRING 2026 COURSES
SHARED
H&SC
T&HM
ACADEMIC SUPPORT
ARCHIVED
ARCHIVED 2025A
BACHELOR PROGRAMS
(BA)TOURISM & HOSPITALITY MANAGEMENT
MASTER PROGRAMS
SHARED
HEALTH & SOCIAL CARE MANAGEMENT
STRATEGIC MANAGEMENT & LEADERSHIP
TOURISM & HOSPITALITY MANAGEMENT
FALL 2026 COURSES
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Digital Tourism and Hospitality (JAN-ARCHIVED)
Teacher:
David Hailstones
Skill Level
:
Beginner
